Editor’s note: This a guest by Arthur who is a Conversion Rate Specialist at AB Tasty One of the most effective ways to convert visitors into customers, and retain them as regular customers, is to earn their trust. When customers trust you, your sales will grow – and that’s true for brick and mortar shops as well as digital businesses.…
Editor’s note: This is a guest post by Thomas Peham, who is a Marketing Manager at Usersnap When it comes to developing an ecommerce site, everyone is aware of the importance of testing the web pages before going live. Due to a variety of reasons, the testing process isn’t well prepared and executed in a…
It’s now easier than ever to set up an online shop! With services like Tictail and Shopify almost anybody can start selling online. Nevertheless, the challenge here isn’t so much in how to get your online shop up and running – instead it’s about attracting visitors and converting them to paying customers. For some folks…
This guest post is written by Vincent Barr who leads online lead generation at MongoDB. He records his thoughts and essays at VincentBarr.com, Twitter and Google+ If running a website without analytics is like driving blind, then running a website without a/b testing is like cooking blind – you’re not going to drive off any cliffs, but…
This is a guest post by Fabian Liebig – Marketing Manager DACH at Optimizely You only need to look at the graph below from Google Trends to realize how important and common A/B testing has become for businesses globally since 2007. Its popularity is expected to increase even further as more companies experience higher conversion rates…