You have an e-commerce website and sell a great product, but you need visitors. Without consistent and repeat web traffic, you won’t make any money. You’re competing with over 1.94 billion websites online for the approximately 4.1 billion global Internet users. The odds are not in your favor.
You can increase the ranking of your website on search engines through search engine optimization (SEO) by integrating the following 2019 trends like keyword research, fixing broken links, enhancing the overall user experience (UX), boosting page speed, augmenting content for voice searches, and having a mobile-ready site. Just remember that SEO is not everything.
There are other important ways to increase the chances of your site appearing high on the search engine results pages (SERPs). You can also increase your chances of getting more web traffic by implementing these 10 tips.
1. Identify Your Website Rank
Knowing the current ranking of your site is a crucial first step. Run an analysis on your site with Alexa to find your ranking, the strengths and weakness of your site, and other statistics like engagement metrics and referral sources.
2. Understand the Basic Types of Searches
There are three basic types of searches made online. The first is informational where information on different topics is requested. The second is navigational searches where someone wants to find a specific brand, but they don’t know the precise URL. The third is a transactional search, which is relevant to your e-commerce site. It means a web searcher wants to find a product or service to purchase.
Check out SERPs for your competition by doing transactional searches related to your product or services. Reviewing their SERP rankings can help you better develop your own website.
3. Publish High-Quality Content
Google’s Search Quality Evaluators rate page quality according to factors such as its E-A-T guidelines. For example, if your content shows expertise, authoritativeness, and trustworthiness, it will receive a higher rating. Publish high-quality informative content on your site and you can increase your search engine ranking.
4. Stick to a Good Foundation
Search engine bots crawl the web searching for authoritative content that adds immense value to Internet searchers. Create foundational pages on your site that offer far more value than the average blog post. For example, if your e-commerce store sells health food products, craft a comprehensive white paper about a high-value health topic. Then offer a free ebook download at the end of the article for people who subscribe to your email newsletter or blog posts.
5. Increase Reader Engagement
Website content must reach today’s internet searcher. Write content in a conversational tone to increase reader engagement. This approach will impact your target audience more deeply. You can create authoritative, quality content that reaches readers on a more personal level.
6. Write Page Titles That Convert
Your appearance on SERPs will attract your target audience and improve the click-through-rate (CTR) if your page title flows naturally. It must contain succinct and engaging content that is rich in keywords.
7. Make Meta Descriptions Count
You have up to 155 characters in a meta description to effectively summarize content on a page. If someone searches for specific keywords that are in your meta description, your page is more likely to show in the search. You can improve your ranking on the SERPs by writing a great meta description with relevant keywords that effectively engage the reader and give the best impression of your content.
8. Embrace the New SERP Feature
Stand out from your competitors by utilizing the SERP featured snippet. Some of these SERP features include the following: images, videos, featured snippets, knowledge cards, site link extensions, instant answers, and the carousel. When someone searches keywords online, the search engine provides a listing of usually ten results per page.
Various content such as SERP features can also appear in the results. Pre-format your website content so that it may qualify for these SERP features. Search engines like Google crawl your information and reformat it for the SERPs.
9. Integrate Structured Data
You can make it easier for Google search engines to crawl your site and understand the content by integrating structured data in the HTML markup in their preferred Schema format. This data is used by search engines to produce the information that appears on SERPs. Using the right microdata can enhance the way your website is listed in SERPs.
10. Use the Right Anchor Text
When linking to both external or internal content, it is important to use the right anchor text. Search engine crawlers will have more information to process when a relevant keyword is used rather than simply writing click here. For example, when linking to a white paper sharing information on the health benefits of drinking green tea, write download my free whitepaper about health benefits of drinking green tea.
Increase web traffic at your e-commerce store by improving your search engine results pages. By following these ten tips, you can organically grow your search authority and start to get more interested leads clicking through to your website.
Joanne Troppello is a published author of three inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, Internet and media, travel and lifestyle, website content, recommendations for apps, and content for blogs.
