Holiday season is upon us and for most online businesses this represents a huge opportunity as everyone’s rushing to get their gifts on time and browsing online for the best deals. It’s also when online shops generate the majority of their annual revenue – making it the most important period for businesses. But with everyone running their…
Whether you’re just starting out or have already launched your SaaS product, there’s always something new to learn or to improve. The great thing today is that there’s a great deal of information online about building and scaling a SaaS startup. However, it can be hard to know exactly where to start and what you…
Editor’s note: This is a guest post by Niraj Ranjan Rout who is the founder of Hiver. According to the Wall Street Journal, 3 out of 4 startups fail. I wonder where we go wrong! Is it the conventions that we are conditioned to follow? Is it Big Data which has made us myopic? I started Hiver…
If you’re a PAYMILL follower you may have noticed that a new Developer Centre came out to replace our old documentation a few months ago. It may seem at first sight that changes are mostly cosmetics but in reality there’s more behind the scene. Taking the leap I had the idea for a while to make…
Editor’s note: This is a guest post by Jodie Pride who is a Content Creator at Veeqo Let’s be honest – we’ve all abandoned an online shopping cart at some point, probably when we’ve spent 25 minutes entering countless mundane details about our life and thought: “this is far too much effort, I really don’t want…
Last week I had the pleasure to be back in London for the first edition of the APIDays in the city and dedicated to banking and FinTech – two novelties to the event which made it a must! The APIDays are top conferences for anyone in the field of APIs. Their founder Mehdi Medjaoui has a strong network…
Assumptions are easy to make, and if you’re not running tests to further optimise your website you’re merely just guessing. To take the guesswork out of the equation, you’ll want to run a variety of A/B tests to discover what exactly yields the highest conversion rate for your e-commerce website. However, bear in mind that each…
While tracking key metrics may not top everybody’s to-do list (but it should!) – it’s essential for identifying your weak spots in your e-commerce website and the areas where you can maximise your profits. It’s the first step to finding out what’s working for you and to avoid wasting resources on activities which yield little return…
Editor’s note: This a guest by Arthur who is a Conversion Rate Specialist at AB Tasty One of the most effective ways to convert visitors into customers, and retain them as regular customers, is to earn their trust. When customers trust you, your sales will grow – and that’s true for brick and mortar shops as well as digital businesses.…
You only need to look outside to see how prevalent mobile devices are in use. Ever since the introduction of smart devices, their adoption has been rising and is still going strong. For e-commerce businesses a desktop-only approach is no longer enough. They’ve had to factor in the emergence of mobile and the effect it…