Google has been testing ad layouts for online searches for a long time now and just recently updated their desktop search results page in a significant way to make paid ads more prominent for end consumers. If you own or work in an online environment selling products or services, this change will most certainly influence…
Editor’s note: This is a guest post by Kristina Pototska who is CMO at TriggMine Before developing an effective marketing strategy based on the customer lifecycle, it’s important to have the complete understanding of all the stages your customers go through from the moment they visit your website. A sound understanding of how your customers behave…
When it comes to measuring metrics for your startup, the amount of money you have in the bank ranks quite highly on the list. And so understanding how people behave online can go a long way to converting them into paying customers. But while going the freemium route helps attract people to actually use your…
Editor’s note: This is a guest by Eric Davis who helps entrepreneurs build apps for Shopify. With over 200,000 online stores Shopify has become an online e-commerce platform for many new entrepreneurs. One downside to using any platform is that your store is stuck if it needs something outside the ordinary. Except it’s not. You…
Editor’s note: This is a guest post by Lisa Michaels who is a freelance writer, editor and a striving content marketing consultant. Businesses who have worked hard optimizing their e-commerce site often feel frustrated when they do not get the results they expected. When profits fall short, companies should try a new approach rather than…
Editor’s note: This is a guest post by Linus Minick who is an online marketing professional Starting an e-commerce site provides a unique challenge, not only in cementing your name in the market, but also in formulating an effective SEO strategy. Generally, e-commerce stores can suffer in rankings due to duplicate content, failing to provide…
Editor’s note: This is a guest post by Shahzad Saeed who is a freelance blogger and content marketer So you’ve rolled out an online store and you’re striving hard to make it ‘the next big e-commerce thing’ in your niche market. Your brand positioning is going pretty well and you started seeing that the sales are…
Editor’s note: This is a guest post by Shahzad Saeed who is a freelance blogger and content marketer It’s a known fact that the retention of existing customers is cheaper than the acquisition of new ones. Sadly, only 32% of customers actually order second time over the course of the first year. That is, most customers are…
If you’re building a SaaS startup then you know how important increasing your monthly recurring revenue (MRR) is to covering your costs and becoming profitable. MRR will be one of your key SaaS metrics you’ll need to track and is essentially predictable income you can expect each month from paying users. Since you’ll most likely…
Editor’s note: This is a guest post by Natalie Smith who writes about startups and social media The spirit of the entrepreneur will bring zeal and hope for the future. However, feelings of excitement should lead people to want to make wise decisions. Starting a business often brings failures, but that doesn’t mean you should…