The simplest math of all tells you as a business owner that more customers mean greater profits. While this little slice of wisdom does stand true in isolation, it comes with a wide range of buts in the actual business world, pardon my business French. What this means is that customer acquisition does play an…
While an organization needs its customers in order to survive and make profits, the business world is like a revolving door. Customers that an organization might be serving today might leave if they are not happy but there is no denying that loyal customers are essential to the survival of any organization. When an organization…
Your customers are the lifeblood of your business. New customers invigorate your brand and help it grow while returning and loyal customers maintain your success. When new customers stop showing up and your loyal customers go elsewhere, your business will start to fail. That being said, one of the biggest challenges that companies face is…
The more our customer base trusts us, the more likely they are to interact with and recommend us. A recognizable household name used to be enough a long time ago. But today, a brand must have a badge of earned trust at its shirt as modern consumers differ from those of the past. Reputation is…
At present, the business firms all over the world are making the best use of digital channels such as social media, email, search engine, and their own website to promote respective products or services. This is what we refer to as digital marketing. Digital marketing costs less yet pays back more as most of the…
In today’s competitive business world, it pays to stand out. If you don’t have a strong online presence, you can pretty much count on losing business to other e-commerce companies selling similar products and services as yours. By regularly researching the competition and seeing what they’re up to, you’re at an advantage because you’re able…
Every entrepreneur’s worse nightmare is poor sales. Unfortunately, it happens more often than we want to. There are just many things that can go wrong when it comes to business. These things can affect your sales. If you are experiencing poor sales, you should probably look at the following things.
Mind maps are a great tool in many ways. Business people and professionals of all fields and industries use them as a simple way to organize their thoughts and put them in one, understandable place. If you are swamped with information, you might find this method useful in many areas. Want to learn more? Look…
Let’s face it, virtually every day in business we are called to negotiate. Whether it’s convincing a new customer to buy or working on a deal with a supplier, negotiation often plays a central role in your success. With the impact that negotiations can have, entrepreneurs should prioritize negotiation training as a way to enhance…
In as crowded a marketplace as the internet, getting the competitive edge can require major creativity and major investment. It’s no surprise that one form of currency that exists now in the modern age is clicks: it’s what every business looks for when they are involved in online work. But using those clicks and turning…