Editor’s note: This is a guest post by Jodie Pride who is a Content Creator at Veeqo Let’s be honest – we’ve all abandoned an online shopping cart at some point, probably when we’ve spent 25 minutes entering countless mundane details about our life and thought: “this is far too much effort, I really don’t want…
Last week I had the pleasure to be back in London for the first edition of the APIDays in the city and dedicated to banking and FinTech – two novelties to the event which made it a must! The APIDays are top conferences for anyone in the field of APIs. Their founder Mehdi Medjaoui has a strong network…
Assumptions are easy to make, and if you’re not running tests to further optimise your website you’re merely just guessing. To take the guesswork out of the equation, you’ll want to run a variety of A/B tests to discover what exactly yields the highest conversion rate for your e-commerce website. However, bear in mind that each…
While tracking key metrics may not top everybody’s to-do list (but it should!) – it’s essential for identifying your weak spots in your e-commerce website and the areas where you can maximise your profits. It’s the first step to finding out what’s working for you and to avoid wasting resources on activities which yield little return…
Editor’s note: This is guest post by Karl Viertel who is co-founder and CEO of Alyne Digital technology is providing startups with the potential for exponential growth and the ability to challenge established enterprises in revenue and earnings. Where no startup can compete, however, is on a track record of trust that dates back centuries, as…
Most technology products out there today, will have an API available for you to tinker with. APIs have enabled us to connect a large variety of applications together, which not only saves time by automating certain actions but also lets you easily integrate services into your product which aren’t part of your core business. Just…
Editor’s note: This a guest by Arthur who is a Conversion Rate Specialist at AB Tasty One of the most effective ways to convert visitors into customers, and retain them as regular customers, is to earn their trust. When customers trust you, your sales will grow – and that’s true for brick and mortar shops as well as digital businesses.…
Redesigning a website to improve conversion rate can be a difficult task. Maybe you want to redesign your entire website or just parts of your website but how do you find out what needs to be redesigned? Which are the changes you need to make to help you improve conversion rate? The secret to redesigning web pages…
You only need to look outside to see how prevalent mobile devices are in use. Ever since the introduction of smart devices, their adoption has been rising and is still going strong. For e-commerce businesses a desktop-only approach is no longer enough. They’ve had to factor in the emergence of mobile and the effect it…
Did you know that for every second a customer waits for your website to load reduces your conversion rate by 7%? Apart from that, you’ll also get 11% fewer page views and a 16% decrease in customer satisfaction. Those numbers are hardly anything to boast about, and they’re all not that surprising. It’s like waiting in a…