Did you know that email is the second most effective customer acquisition channel? That’s right! With email now accounting for more than 7% of e-commerce customer acquisitions behind search (15.9%), email marketing can be a powerful tool to boosting your e-commerce sales. [Tweet “”Email accounts for 7% of #ecommerce customer acquisitions.””] So while social media…
We talk a lot about how you can optimise your conversations on our blog – and that’s because we want you to get the most out of the organic traffic you’re attracting to your e-commerce website. By converting more of your existing traffic, you’re able to increase your revenue without having to spend massive amounts…
Editor’s note: This is a guest post by David Campbell who blogs about customer service trends for ClickDesk There’s no denying that in today’s time e-commerce is the most popular and profitable medium of reaching out to customers. But it isn’t always that easy to set up and establish a name in the market. So many entrepreneurs…
In the past few weeks, we looked at how to prepare your e-commerce website for the holiday season and outlined tips on how to take advantage of the increased traffic that will be coming your way. This week we’ll take a look at the most vital part of your online shop – the checkout process.…
As the countdown for Christmas continues, you’ll want to do everything you can to be prepared for the increased traffic your e-commerce website will be attracting. A reported 40% of holiday shopping occurring online in 2014 and with that number showing no signs of decreasing – holiday shopping in 2015 is expected to hit new…
Last week I had the pleasure of attending Money20/20 at The Venetian in Las Vegas. The three-day conference attracted over 10K visitors, 1000+ CEOs and 550+ speakers this year – making it one of the largest conferences focused on financial technology (fintech). In general I believe that the biggest benefit for attending a conference such as…
Holiday season is upon us and for most online businesses this represents a huge opportunity as everyone’s rushing to get their gifts on time and browsing online for the best deals. It’s also when online shops generate the majority of their annual revenue – making it the most important period for businesses. But with everyone running their…
Whether you’re just starting out or have already launched your SaaS product, there’s always something new to learn or to improve. The great thing today is that there’s a great deal of information online about building and scaling a SaaS startup. However, it can be hard to know exactly where to start and what you…
Editor’s note: This is a guest post by Niraj Ranjan Rout who is the founder of Hiver. According to the Wall Street Journal, 3 out of 4 startups fail. I wonder where we go wrong! Is it the conventions that we are conditioned to follow? Is it Big Data which has made us myopic? I started Hiver…
If you’re a PAYMILL follower you may have noticed that a new Developer Centre came out to replace our old documentation a few months ago. It may seem at first sight that changes are mostly cosmetics but in reality there’s more behind the scene. Taking the leap I had the idea for a while to make…