Freeletics Success Story
Sports and lifestyle company Freeletics attracts 12k new free athletes a day and turned to PAYMILL’s robust subscription solution to handle their recurring payments and power their thriving community.
Situation
Founded in 2013, Freeletics has grown to become the world’s number one application for delivering high-intensity bodyweight training programs. Munich-based Freeletics offers a free sign up with a selection of free trainings to get started with. But delivers a personal touch with a premium coach tailoring a training plan to your specific needs.
Freeletics relies on a subscription model to charge users quarterly, semiannually or annually for their personalised training programs. And with a fast growing community, Freeletics was looking for a robust payment solution to handle their subscription plans which would help them reduce churn.
Challenge
With a user base of six million, even a slight deviation in churn rate can have a huge impact. Freeletics was looking for a payment solution that would help them continue to grow and reduce churn to the lowest level possible.
Freeletics also had ambitious plans to attract even more users from around the world and were looking for an online payment solution who had the capability to easily scale their product internationally.
Solution
Together with PAYMILL’s recurring payments solution, Freeletics was able to make subscription renewals a breeze for their community. Since all credit and debit card data is handled and stored by PAYMILL, users only need to submit their payment information once and their subscription is renewed automatically.
The fast growing company was impressed how seamlessly they could expand internationally. Through a direct integration of PAYMILL’s API, Freeletics has the ability to accept online payments in up to 100 different currencies and from the +160 countries they’re available in.
Outcome
By making subscription renewals an easier experience, it has helped Freeletics grow their community even faster and keep churn to a minimum. Mr. Stephan Hauner, VP of Product & Monetization, says, “PAYMILL has been excellent! Whenever we had requests and questions they responded almost immediately. Their subscription solution has helped us build a huge community of free athletes and create a smooth process for new athletes too.”
